9.

The worst thing about this model of simulated interactivity is that it reduces wanting to its capitalist effigy, ‘freedom of choice’. So I can wander round this corridor rather than that one, I can choose to follow this rather than that strand of the story, just as I can choose Pringles in a pink tube which taste like fabric conditioner or Pringles in a green tube which taste like a yeast infection. What I may not do, as those who have stepped out of line in such performances will often attest, is interrogate the premises of my own freedom, and the structures that prevent me from exercising my freedom beyond the cold mechanics of a pre-authorised array of choices in which my own personal investment is nugatory or indecipherable. // To want something, to want something, at least in relation to the possibility of working creatively with that desire and beyond the horizons of commodity movement and templated gratification, is an act that requires an intellectual commitment and a sophisticated level of sensitivity to the body’s own data processing. Wanting is deep, and it is culturally urgent, and it begins with wanting desire itself.